I redesigned the Edifice site with the idea of bridging the precision design of the watch and the motorsport culture, which inspires them. This particular design was inspired by the recent collaboration between Casio and the Scuderia Toro Rosso race team.
The concept behind the Baby-G website was to use the nostalgia of it’s past to cater to female creatives and influencers of today. With that in mind, the website is designed as an online magazine which is branded under the term “feminine and fierce”.
The website was designed to present G-Shock as a story within itself showing it’s journey with every watch presented, every technology used and every collaboration made meanwhile standardising them under the Casio brand.
Web Design I done for Financial company Arcadian Finance
Cercle Editions is a members-only luxury magazine, which aims to create a partnership between high-end luxury brands and high-net worth individuals. The idea of the website is to create a “glasshouse” effect where people on the outside could see what is going on within the world of luxury whiles members of the magazine gets full access to the platform, which means invitations to private events and parties, and also create partnerships with member brands.
A typography project, which evolved to a branding project, Cirque is a contemporary response to how the circus has evolved from the traditional circus setting to the more character based performance. My idea was based on the idea of a ribbon. The ribbon was essential to create the magical experience of the circus; hence I approached this brief with the mind-set of making the typography as expressive as possible to reflect this idea.
Dressing The Screen
Dressing The Screen is an exhibition, which looks into the genre of fashion film. The concept of the branding was to blend the distortion of the screen with the distortion of fashion to create an identity, which reflects on the abstract and beauty Fashion Films aim to achieve.
Lord Willin is a street wear brand based in London. It focuses on a mesh of references ranging from 80s and 90s aesthetics to Christian and African spirituality to create a cohesive and youthful concept.
Cafe Zero is an iced coffee product by Walls Ice Cream aimed for young people and professionals who promote an active lifestyle. The aim of their social media platform was to reflect the target audience of Café Zero, therefore each content came with specific references from the using tourist attractions and events, implementing street art to energising quotes.
Leo Pharma is a German skincare company, which specializes on sun creams and the awareness of Actinic Keratosis (AK). The aim of their social media platform was to be used as an informative and conversation platform without promoting all of Leo Pharma products. This was achieved via the use of skin cards highlighting how each skin is affected by the sun.